A Study on Influence of AI and Internet of Things on Smart Tourism Destination

Abstract

In this research, the proposed solution is to apply Artificial Intelligence (AI) and the Internet of Things (IoT) in an attempt to modernize Smart Tourism Destinations (STDs). The synergy between the Internet of Things and the concepts of artificial intelligence is an unmatched gain to the sphere of tourism in numerous aspects, such as individual recommendations, access to information in real-time, etc. This was planned to conduct a deep investigation of the present state, issues and future of the STDs in the artificial intelligence and internet of things synergy. The paper starts to identify various AI methods besides data collection processes that can be provided by IoT and improve the quality of tourist experience and the process of destination management. Nonetheless, it is highly important to resolve these issues in regard to privacy and data security. Its core competence is to become the pioneer in provision of smart and people centric tourism destinations. The paper outlines the influence of AI-based technologies on Smart Tourism Destination, as well as returns to the necessity to study the ethical issues, quality of data, understandability, and collaboration between people and artificial intelligence.