Impact of Marketing Challenges on Retailer Performance at Shalom Garments Private Limited, Vallioor

Abstract

This study examines the impact of marketing challenges on retailer performance at Shalom Garments Private Limited, Vallioor. Primary data were collected from 105 retailers using a structured questionnaire. The study identifies key factors such as market competition, changing customer preferences, operational costs, and digital marketing challenges that influence retailer performance. The findings also show a positive relationship between customer preferences and sales performance. Suggestions include improving digital marketing practices, adopting customer-oriented strategies, and strengthening retailer support systems to enhance business performance and long-term sustainability. Statistical tools used in this study are Correlation Analysis, Friedman Test and One-Way ANOVA