Recruitment Metrics and their Role in Enhancing Talent Acquisition Effectiveness in Phifer India Pvt. Ltd, Chennai
Abstract
This study investigates the contribution of recruitment metrics towards the effective production in the area of talent acquisition at Phifer India Pvt. Ltd, Chennai. Descriptive research design was employed and primary data collected using a structured questionnaire from 91 employees and HR personnel. Data analysis was done using statistical tools like Pearson Correlation, Linear Regression and Kruskal-Wallis Test. The results indicated that there was a high positive correlation between the recruitment indicators and the performance of employees, and that the recruitment indicators had a significant effect on the efficiency of recruitment. The study has also found that there were differences in perceptions within departments and not between experience levels. Some of the statistics used for key recruitment include time-to-hire, cost-per-hire, and source of hire. The study also underscores the need to leverage more advanced analytics and integrate recruitment data with performance management systems. In summary, the study finds that data-driven recruitment metrics can aid in making sound recruitment decisions, lowering recruitment expenses and enhancing the performance of an organization.
Copyright (c) 2026 Shahana D Costa, S Jasmine Suguna

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
