Awareness of Consumer Protection Statutes among Consumers in Kerala: An Assessment

Abstract

Exploitation of the consumers is a common phenomenon in business. Consumers are not correctly aware of the available remedial measures and hence they feel cheated. Even, knowledgeable citizens are found to be reluctant to approach the redressal forums. The present study aims to ascertain the level of awareness of consumers about the various protection statutes, Dispute Redressal Forums, services of voluntary agencies and powers and facilities of Consumer Agencies A structured questionnaire was used to collect data from 1333 customers from the 14 Districts of Kerala adopting through survey method. The results of analysis indicates that there is difference in the awareness level among consumers regarding the protective measures, CDRFs, voluntary service agencies and the powers and facilities offered by Consumer Agencies.