A Study on the Influence of Digital Advertisements in the Purchase Decision Making of People in Bengaluru

Abstract

Online is a word that we are hearing every day. Each business is changing to online mode. Technological advancement is the key in internet based business. In early 2000’s, we started online based business in India. At that time online, based retailing was flourished in developed countries. New form of retailing was recognised as a big scale business in India after the emergence of e commerce companies. This online based retailer achieved billion profits within five years. This paradigm shifts in the Industry ignite the satellite sectors as well as economic uplift. Also created million jobs to people directly and in directly. In any business weather it’s an online or offline, the key factor of sales are advertisements. In this digital era, we are always influenced by digital advertisements through digital devices. Here researcher try to find the relationship between online digital advertisement and customer awareness and how it is influencing purchase decision making process.