A Comparative Study of Selected Organized Apparel Retail Stores in Tiruchirappalli City

Abstract

Todays’ trend in shopping people has an attitude to spend time in organized shopping malls and retail stores. To hang on the customer inside a Retail Store is very important for growing organized retail outlet based on the customer satisfaction. This study focuses on retail customer profiling and measuring level of satisfaction in the selected retail stores in the Tiruchirappalli city. Structured questionnaire has been used to collect primary data. Word of mouth by friends, family, colleagues and Advertisement, influences majority of customer. Majority of respondents came for spending time with their friends, shopping with family members, spending time in game corner with their children and hang out. When compare to Lifestyle, Pantaloons and Westside, Tiruchirappalli city customers satisfaction is high in Femina Retail outlet.