An Overview of Strategies in Marketing

Abstract

In today business world marketing plays a dominate role. The survival of business depends uponmarketing and its new strategy.Enterprises have to redesign their marketing management practicesand its strategies continuously to improve and sustain in the competitive world. Marketing is nothingbut creating awareness about our products or services. The main aim of marketing is create a placefor our existing products or develop it. Marketing strategies involve the formulation and execution ofthe major goals of the concern and initiative the customer to buy the product of our concern. In thispaper we just explain the various strategies of marketing.