The Characteristic Features of the Unorganised Street Vendors in the City of Madurai – A Study

  • M Mahadevan Ph.D. Scholar,Department of Rural Industries and Management, Gandhigram Rural Institute–Deemed University, Dindigul, Tamil Nadu, India
  • Well Haorei Assistant Professor in Rural Industries and Management, Gandhigram Rural Institute–Deemed University, Dindigul, Tamil Nadu, India
Keywords: Characteristics, Communication Strategies, Benefits of Street Vendor, Street Vendors, Madurai city

Abstract

This research paper explores the characteristic features of street vendors in Madurai city basedon interviews and participantobservations of street vendors in Madurai city.The purpose of thisresearch work was to know the characteristic features of sample street vendors in Madurai city.Thefindings of this study unveil that25.2 per cent of sample street vendors sold eatery items, 46.8 per centof the street vendors travels daily for more than 8 kilometers of distance from their residence to thebusiness places, 31.8 per cent of the respondents took their own decision to start vending business anda vast majority of the respondents (72.6 per cent) had not engaged any member of their family intheir vending activities in the city of Madurai.

Published
2017-07-28
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