A Study on Young Mothers Attitude towards Baby Powder at Madurai District

  • S AmshaLekha Ph.D., Research Scholar, Department of Business Administration, V.H.N.S.N College, Virudhunagar
  • S Sekar Subramanian Head of the Department, Department of Business Administration, V.H.N.S.N College, Virudhunagar

Abstract

The growing awareness amongst consumers towards baby hygiene and baby care products have been contributing towards the growth of baby powder market. The health risks associated with baby powder is expected to deter the growth of the market during the forecast period. Usage of talcum powders could cause respiratory problems such as Talcosis in infants. Studies suggest that the inhalation of talcum powder could also cause pneumonia and asthma in extremely sensitive babies. For instance, during 2013, Johnson and Johnson's India plant license was revoked, by the Maharashtra FDA. The usage of ethylene oxide, a substance used for the production of industrial chemicals, in the sterilization process of their baby powder product audience. The purpose of the paper is to identify young mothers attitude towards baby powder in Madurai district

Published
2017-04-28
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Issue
Vol 4 No 4 (2017)
Section
Article

Copyright (c) 2017 S AmshaLekha, S Sekar Subramanian


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