A Study on the Problems of Marketing of Korai Mats (PAI) in Tirunelveli and Thoothukudi Districts

Abstract

The role of agriculture and small scale industries are the two sides of same coin in order to growth of economic development any country in the world. The highly populated our neighbouring country China’s economic position is dominated by the traditional and non-traditional small scale industries. The arguments that, these industries have created lot of employment opportunities and generating huge amount of foreign exchange revenues to the nation. The performance of small scale and handicraft industries have great impact on the overall growth of aneconomy of a country in terms of small scale industrial units, variety of production, employment, standard of living and exports to foreign countries. It helps to understand the role of marketingthe small scale products in India.