A Study on Service Quality Factors Influencing for Investment in Mutual Funds with Reference to Madurai District

Abstract

The study is analyze that the investors hesitate to invest in the equity fund when themarket is down, but the marketing and distribution costs of these, incurred during this period, donot reflect a rise of investor’s choice. The purchase decision of a mutual fund is largely depend uponinvestors’ level of savings, investment pattern of the risk profile. As a product manager in themutual fund market one ought to design mutual fund products which shall combine an optimal mixof return, risk, liquidity andsafety for the small investors. Hence it is essential to analyze theprofile of investors, investors’ preferences and how they rate the mutual fund schemes and whatsignificant factors influence their rating scheme. This study helps the mutual funds and otherrelevant agencies in designing the new schemes and their marketing.