A Study on Consumer Behaviour of House Holds in Kerala

Abstract

Today’s market has witnessed a lot of changes from the past as it is the buyer who dominates the proceedings and they wield enormous powers because of which the shopkeepers are in an unenviable position to search for ways and means to lure them. The monopolistic trends have given way to stiff competition among the various retail formats, bringing cheers to the buyers. The customer who was treated as the ‘King’ is now almost likes God. When consumer expectations become higher, superior market driven strategies or customer driven strategies and their execution in the market have become important. Companies have to be fully customer oriented to succeed in the present competitive scenario, and should ‘think customer’, ‘live for customer’, smell customer’, and ‘build customer relations’.