Marketing through Social Media

Abstract

Social media marketingrefers to the process of gaining website trafficor attention through social media sites. When companies join the social channels, consumers can interact with them and they can communicate with consumers directly.. Social networking sites act as word of mouth. Social networking sites also include a vast amount of information about what products and services prospective clients might be interested in. Through the use of new SemanticAnalysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. Understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns. Businesses that use social media strategically are more satisfied with the results than ad hoc users, who are more skeptical about the value of social media.Businesses that use social media as part of a planned corporate approach are 1.5 to 2 times more likely to anticipate revenue growth than ad hoc users.