A Study on Consumers Attitude and their Behaviours towards the Post Paid Mobile Phone Subscribers

Abstract

In the today’s competitive world communication plays a very important role. It is like blood in the human body cellular phones have become an integral part of the growth, success and efficiency of any business. This is the technology that gives a person the power to communicate anytime, anywhere. Due to advancement in technology, now communication becomes easy and faster. The dream of the attenuation world where the entire world is a global village is not far off. Delicate communication requirements are changing rapidly as our society becomes more and more mobile. The client does not want to miss any of his calls. Hence tremendous demand of cell phones exists in developing country like India. But to study further the customers respond to the marketing strategies and their satisfaction level for the same. This paper is empirical based study based customer respond and satisfaction against marketing strategies of selected cellular service providers in Tamil Nadu.