A Study on Challenges and Customer Services of Retail Outlets in Madurai District – With Special Reference to Organized Retail Outlets

Abstract

The phenomenal growth of retail in India is reflected in the rapid increase in number of supermarkets, departmental stores and hypermarkets in the country. However, this unprecented growth trend has been challenged by the shadow of the current economic slowdown, which has raised a fear of dip in consumption and slowdown of growth for Indian organized retailers. At a time when consumer spending is on decline, success will lie with those retailers that can drive customer loyalty by responding to the demands of the discerning consumer. India is becomingmost favored retail destination in the world. Today retail sector contributing 10% to country’s GDP. Indian retail industry is ranked among the ten largest retail markets in the world. The change of attitudes of Indian consumers and the emergence of organized retail formats have transformed the face of retailing in India. Organized retailing offers huge potential for future growth of retailing in India. This paper provides information about the growth of retailing in Madurai District. And also focuses on the challenges faced by organized retail sector in Madurai District. It also emphasize on major players of retailers in India and customer services provided by the retailers. Hence, the present study is focusing on the challenges and retail customer services in organized retailing outlets in Madurai District. Study based on both primary and secondary sources of data collections.