A Study on Spending of Rural Consumers towards Fast Moving Consumer Goods in Palakkad District, Kerala

Abstract

Fast Moving Consumer Goods has become an integral part of the lives of consumers. Consumers are literally confronted with hundreds of brands on a daily basis and are, therefore, spoilt for choice. Products under FMCG category includes all consumables that consumers buy frequently at regular intervals. Generally, these products are meant for daily use of frequent consumption and facilitate to satisfy the different needs of consumers. Fast moving consumer goods refers to those retail goods that are generally replaced or fully used up over a short period of time,that is a day, week, month or within a year.The FMCG sector would persist to do well not only because it is suspicious and well entrenched one, but also because it longs directly on to the fundamental economic growth potential of a nation.The research study took place in Palakkad district of Kerala. A questionnaire is designed in order to find out the, Spending of Rural Consumers towards Fast Moving Consumer Goods.The collected data are tabulated properly and analyzed with percentage analysis, and Simple Linear Regression Analysis.The result from this illustrates that family monthly income is an important determining factor for buying of FMCGS