Vol 3 No 1 (2015)

Article

• E-Services Rendered by Banking Industry

  S Akilandeswari, AL Malliga

  1-6

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• A Study on the Customer Behaviour of Pet Retailing towards Dog Food

  R Lavanya

  7-12

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• A Study on Spending of Rural Consumers towards Fast Moving Consumer Goods in Palakkad District, Kerala

  K Lakshmanan

  13-19

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• Mobile Customer Relationship Management

  P Asokan

  20-26

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• Training and Development in Hotel Industry

  S Prasanth

  27-34

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• A Study on Motivation of Employees in Private Sector Banks in India

  R Menaka, S Vengateswaran

  35-44

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• Comparison of Expectation and Perception of Service Quality in Private Sector Banks – Gap Analysis

  D Deepa

  45-49

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• Factors Influencing the Engagement on Managers on the Job: A Dissection of Psychosocial Imperatives

  M Muthiah, Dr Alagappan

  50-60

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• Effectiveness of Advertising on Social Media – Factor Analysis

  N N Jose, S Mahalingam

  61-66

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• Rural India – The Next Horizon

  S Ramamoorthy

  67-69

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• Role of Higher Education in Promoting Entrepreneurship

  S Santhana Jeyalakshmi, S Meenakumari

  70-77

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• Stakeholder Satisfaction towards the Benefits of Corporate Social Responsibility – Factor Analysis

  K Arun

  78-82

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• Performance of Lead Bank and its’ Credit Plan to Micro, Small and Medium Enterprises (MSMES) in Tirunelveli District

  V Ramanujam, T Chelladurai

  83-94

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• Customer Attitude towards Mobile Phone Services in Kanyakumari – An Empirical Study

  K Lenin John

  95-98

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