Rural India – The Next Horizon
Abstract
Indian rural market, with its vast size in terms of population and demand offers greater challenges to marketers in many areas. Nearly 70% of the country’s population are residing at 6,00,000 odd villages whereas the remaining occupied in places like metros, city, town etc., More than 60% of income in rural through agricultural sources, the prosperity of rural markets always tied with good monsoons and growth. Durables like radio, B&W TV, CTV, Bicycle witnessed a steady growth rate as well penetration level in the rural markets.
Copyright (c) 2015 S Ramamoorthy
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