Rural India – The Next Horizon

Abstract

Indian rural market, with its vast size in terms of population and demand offers greater challenges to marketers in many areas. Nearly 70% of the country’s population are residing at 6,00,000 odd villages whereas the remaining occupied in places like metros, city, town etc., More than 60% of income in rural through agricultural sources, the prosperity of rural markets always tied with good monsoons and growth. Durables like radio, B&W TV, CTV, Bicycle witnessed a steady growth rate as well penetration level in the rural markets.