Stakeholder Satisfaction towards the Benefits of Corporate Social Responsibility – Factor Analysis

  • K Arun Assistant Professor, Department of Commerce and Management, Amrita School of Arts and Sciences, Kollam, Kerala
Keywords: Corporate Social Responsibility, Stakeholder, Satisfaction

Abstract

Corporate Social Responsibility, a new triple bottom line driving force, has replaced the previous bottom line driving force corporate financial responsibility (CFR). Available research on CSRis mainly limited to managerial perceptions on CSR. Many new researches have come up to enhance the understanding of CSR but only in business perspective. Whereas research on the perceptions of stakeholders are very much lacking. Scholarly work on the subject is much limited and what little available is not empirical. The aim of the study is to understand the stakeholder satisfaction towardsthe benefits of Corporate Social Responsibility.

Published
2015-07-27
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