Green Marketing – An Overview
Abstract
The objective of this paper is to examine the need and significance of green marketing and also to evaluate the initiatives taken by the Indian companies and concern for green marketing in their core business values.
Published
2015-04-27
Statistics
Abstract views: 181 times
PDF downloads: 0 times
Issue
Section
Article
Copyright (c) 2015 G Kalaiamuthan
![Creative Commons License](http://i.creativecommons.org/l/by-sa/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.