Green Marketing – An Overview

  • G Kalaiamuthan Officer-in-Charge, Asst. Professor in Commerce, Sri Jayendra Saraswathi Centre, Officer-in-Charge, Asst. Professor in Commerce, Sri Jayendra Saraswathi Centr

Abstract

The objective of this paper is to examine the need and significance of green marketing and also to evaluate the initiatives taken by the Indian companies and concern for green marketing in their core business values.

Published
2015-04-27
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How to Cite
Kalaiamuthan, G. (2015). Green Marketing – An Overview. Shanlax International Journal of Management, 2(4), 70-75. Retrieved from https://shanlaxjournals.in/journals/index.php/management/article/view/1929
Issue
Vol 2 No 4 (2015)
Section
Article

Copyright (c) 2015 G Kalaiamuthan


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