A Study on the Market Potential for Tourism Services in the State of Tamilnadu

Abstract

This paper is entitled as “A study on market potential for tourism services in the state of Tamilnadu” by giving special focus to Tamilnadu Tourism Development Corporation (TTDC). Service sector is growing at the fastest rate. Irrespective of countries, the major revenue comes from service sectors and people are ready to spend a lot for services. Among the valid services, Tourism plays a significant role. Everyone wants to make travel, when they get leisure time. And as far as Tamil Nadu is concerned, people from all the states of India and foreigners want to visit & stay holy places & hill stations of Tamil Nadu. All these factors are investigated and presented in this paper. The major objectives of the study are, to study the market potential for tourism services in the State of Tamilnadu, to compile the profile of the respondents, to exhibit the types of customer for TTDC, and to find out the most effective tour package of TTDC.Both primary and secondary data are collected. Structured questionnaires will be used to collect primary data from the employees of TTDC. The Secondary data are collected from company manuals, reports and books. The sample size is 100. The data will be analyzed by using the SPSS (Statistical Package for Social Science). Based onthe results of the analysis, findings and suggestions will be derived.