A Study on the Effectiveness of Rural Marketing Done by Rural Women in Theni District, Tamilnadu

Abstract

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. This moves them to the rural areas to create satisfaction and uplift the standard of living. Rural areas of the country or countryside are areas that are not urbanized, though when large areas are described country towns and smaller cities will be included. The purpose of this paper is to examine the effectiveness of rural marketing done by women in Theni district, Tamilnadu.

The study investigates further to determine, whether it is the economic marketing or the non-economic marketing done by the women . And will also help the government marketing societies about the status of women entrepreneurs in Theni district and It also helps to suggest the better way of marketing their products ad buy raising their economy the advancement of rural marketing it is a promotion for the rural women & to know the marketing techniques adopted by the rural women to sell their products. In order to collect and gather primary data, structured questionnaire survey methods are used . In addition, information was also collected through discussions and interviews with self-owned business women’s, local NGOs and government's grass roots level workers etc.