Advertising Impacts on Household Appliances of Consumers in Madurai City

  • S Usha Research Scholar, Department of Management studies, Madurai Kamaraj University, Madurai
  • J Balan Director, Department of Tourism & Hotel Management, Madurai Kamaraj University, Madurai
Keywords: household appliances, Madurai city, impact on advertising, purchase decisions, Convenience Sampling, consumers

Abstract

The purchasing decision of consumers of household appliances are influenced by number of factors such as the efficiency of the product, price of the product, existence of after sales service, opportunity for easy replacement of parts, guarantee period, advertisement about the product, influence of friends, relatives, store personnel and family members. Among these, advertisement has the potential to influence our emotions in the short run and shape our values and beliefs in the long run.

Published
2014-04-28
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Issue
Vol 1 No 4 (2014)
Section
Article

Copyright (c) 2014 S Usha, J Balan


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