Advertising Impacts on Household Appliances of Consumers in Madurai City
Abstract
The purchasing decision of consumers of household appliances are influenced by number of factors such as the efficiency of the product, price of the product, existence of after sales service, opportunity for easy replacement of parts, guarantee period, advertisement about the product, influence of friends, relatives, store personnel and family members. Among these, advertisement has the potential to influence our emotions in the short run and shape our values and beliefs in the long run.
Copyright (c) 2014 S Usha, J Balan
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