Corporate Retail Sector Transforming themselves with New Shopping Solutions
Abstract
Stiff competition among retailers is the new reality. Corporate retail sector is forced to find new ways to attract consumers and inspire high level of customer loyalty. Corporate retail sector with superior shopping solution such as synchronized in-store product apperception, customized accommodations of customers predicated on insights and hassle-free exit processes can provide a truly differentiated in-store experience. These transformations are intricate at sundry levels; therefore it requires a moderate and progressive approach to enrich the store productiveness. Perspicacious retailers prosper by cerebrating informatively about staying pertinent to the consumers’ needs and profitably meeting those desiderata. The focus of this article is a theoretical discussion in tune with innovative shopping solutions. The pertinent literature as well asdata’s where identified by exploring several journal database and withal getting in touch with corporate retailers active in India. The article examines the components of transformation, concludes with a discussion of innovative shopping solutions. The findings of this study touch and influence virtually all the decision makers and others across the corporate retail sector, and find itutilizable.
Copyright (c) 2014 S Arun, K V Krishnankutty
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