Problems and Prospects of Electronic Commerce Technology in the Global Business Scenario

  • A Jayasundar lecturer in commerce, Madurai Kamaraj University college, Arupukottai
Keywords: e-commerce, global business, World Wide Web, online business, Direct marketing, Financial and Information Services, Online Banking

Abstract

Commerce (the trading of goods) has been a major impetus for human survival since the beginning of recorded history and beyond. The mass adoption of the Internet has created a paradigm shift in the way businesses are conducted today. The past decade has seen the emergence of a new kind of commerce: e-commerce, the buying and selling of goods through human-computer interaction over the Internet. Traditional physical trading of goods and currency is becoming increasingly unpopular and more businesses are jumping on the e-commerce bandwagon. Today, the line between e-commerce and traditional commerce is becoming more blurred as more businesses start and continue to integrate the Internet and e-commerce technologies into their business processes. 

Published
2014-04-28
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