Glopal Prespective on the Critical Factors Affecting the Textile Export Development

  • V R Palanivelu Associate Professor, Periyar Institute of Management Studies, Periyar University, Salem
  • R Sankar ganesh Ph.D Full Time Research Scholar, Periyar Institute of Management Studies, Periyar University, Salem
Keywords: export, export development, textile industry, analytical hierarchy method

Abstract

Textile industry as one of the mother industries has been studied in this paper and through analytical hierarchy process method the main factors in its export development are identified and classified. Ten main factors on export development,(6 internal and 4 external) are recognized and the indexes for each factor were found respectively. Then, by use of analytical hierarchy process method, we have weighted and ranked the indexes and strategies of each factor. The resulted findings indicate that the internal factors affecting on export are: Responsibility of organization to export, Export marketing, Proficiency and concrete characteristics of company, Abilities and management understanding, Advantages and technical features of products, Efficiency and abstract characteristics of company. The external factors include: Market conditions (first priority), Government role, Laws, Standard

Published
2013-07-29
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