A Study on Customer Satisfaction in Predicting Customer Loyaty with Special Reference to Service Industry

  • P. Kannadas Assistant Professor, Department of Management Studies, Madurai Kamaraj University, Madurai
  • S. Praveenkumar Part Time Research Scholar, Department of Management Studies, Madurai Kamaraj University, Madurai
Keywords: Customer Market, Customer Loyalty, Customer Satisfaction, Loyalty, Image

Abstract

The loyalty of a company's client has been perceived because the predominant figure a business association's prosperity. This review helps North American country broaden our comprehension of the association between client loyalty, client satisfaction, and image. this can be of spectacular enthusiasm to each professionals and scholastics within the field of cordial reception administration. The goal of this examination is to tell apart the variables of image and client satisfaction that square measure unquestionably known with client loyalty within the edifice business. Utilizing info gathered from chain hotels in Madurai, India, the discoveries show that edifice image and client satisfaction with the execution of housework, gathering, food and refreshment, and value square measure unquestionably associated to client loyalty.

Published
2013-07-29
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