Analysis of Strategic Management and its Impact in Aviation Industry with Special Reference to Oman Air, Sultanate of Oman

  • Karthik Mohandoss Quality Assurance Officer / Assistant Professor (AFS Department), Oman College of Management & Technology, Oman
  • Balamurugan Muthuraman Assistant Professor (AFS Department), Oman College of Management & Technology, Oman
Keywords: Economy, SWOT, PESTEL, Aviation, Environmental analysis, competitive environment


The study mainly focuses on the aviation sector which is one of the fast-growing sectors that highly contributes to the global economy. In the introductory section, the nature of industry and its evolution are discussed in detail. Oman air is chosen for the study, the internal and external analyses are conducted with the aid of SWOT and PESTLE analysis. Through the environmental analysis, Oman air can obtain a clear picture that is relevant to the industry. The study provides crystal clear information relevant to the competitors in the market and meanwhile the performances of the Oman air in the competitive environment are also analysed through this report. Based on the analysis corporate level as well as business level strategies are formulated by the organization that have been discussed in detail. In the following section recommendations and conclusion have been postulated. Additionally the current challenges and the future trends in the market environment are also touched up through the study.

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