Impact of COVID-19 on FMCG Sector

  • S Rajamohan Senior Professor & Director, Alagappa Institute of Management, Alagappa University, Karaikudi, Tamil Nadu, India
  • J Jenefer Ph.D. Research Scholar, Alagappa Institute of Management Alagappa University, Karaikudi, Tamil Nadu, India
  • A Sathish Ph.D. Research Scholar, Alagappa Institute of Management Alagappa University, Karaikudi, Tamil Nadu, India
DOI: https://doi.org/10.34293/management.v8i4.3817
Keywords: Coronavirus, Pandemic, Outbreak, FMCG, Volatility, Stationarity

Abstract

Coronavirus pandemic shows an unprecedented change globally, and the impact is even higher in emerging economies like India. Fast Moving Consumer Goods (FMCG) is one of the largest sectors in India with varied businesses, including household, personal care, etc., with high demand, consumed frequently, and services are provided for a low cost. This paper is an attempt to study the outbreak of COVID-19 in the FMCG sector. It shows that FMCG is affected uncommonly with many factors like Labours moved to their natives, logistics issues, and changes in the consumer basket like a sudden increase in demand for sanitary products and surged in demand for cosmetics.

Published
2021-04-01
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Issue
Vol 8 No 4 (2021)
Section
Articles

Copyright (c) 2021 J Jenefer, A Sathish


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