Impact of the Tourism Development on the Quality of Life of the People: A Case in Jaffna Municipal Area

  • Visvanathan Kandeepan Corresponding Principal Author, Registrar, University of Jaffna, Jaffna, Sri Lanka https://orcid.org/0000-0001-6305-3319
  • Tharani Seevaratnam Sri Lanka
  • Renuka Somasuntharam Sri Lanka
Keywords: Tourism development, Quality of life, Residents’ perception, Economic impacts of tourism, Jaffna municipal area, Tourism trends in Sri Lanka

Abstract

Purpose: The impact of tourism development on the quality of life (Veenhoven. R., 2007) of the people in the Jaffna municipal area is studied.

Design/Methodology/Approach: Closed-ended questionnaire/ Likert scale- for measuring the impact of the Tourism development as above. A questionnaire was distributed in the Jaffna municipal area. Descriptive and inferential statistical analyses were performed in this study. 

Findings: Descriptive analysis showed that there is a positive relationship between tourism development and quality of life. Correlation analysis ascertained it. Correlation analysis established that a significant positive correlation is present between the two, which was very strong. The correlation of tourism development was significant with the three sub-variables, namely, households’ income, entrepreneurial & employment opportunities, and culture. Regression analysis confirmed that tourism development had a significantly positive relationship and predicted the model satisfactorily to explain the impact of tourism development on the quality of life of people of the Jaffna municipal area.

Practical implication:There is a great potential to enhance the quality of life through tourism development.

Originality/ value: Improving the Quality of Life of the people through Tourism Development is explored. The specific findings are valuable in policy-making and planning tourism development projects.

Published
2021-10-01
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