Online Shopping Attitude Among the Youth: A Study on Alagappa University Students in Karaikudi, Sivaganga District

  • A Muthupriya Assistant Professor, KG College of Arts and Science College, Coimbatore, Tamil Nadu, India
Keywords: Online Shopping, Website usability, Internet literacy, educational qualification


Online shopping has become a new trend of shopping nowadays and is quickly becoming an important part of the lifestyle. Due to wide spread internet access by people and e-commerce usage by traders, online shopping has seen massive growth in recent years. Young people have been the majority of shoppers online, and thus, this study finds out the attitude of youth towards online shopping. This particular paper attempted to find out whether there is any impact of five factors like internet literacy, gender, educational qualification, website usability, and online product price on online shopping. The study was undertaken among the students of Alagappa University. The results of the survey highlighted that there is a significant relationship between online shopping with gender, internet literacy, and online product price. Similarly, the study also highlighted that there is no meaningful relationship between online shopping with education and website usability.

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