Increasing Profits of Ready-Mix Concrete by Using Cutting-Edge New Additive

  • V R Kowshika Research Scholar, International School of Management Excellence, Research Centre affiliated to University of Mysore, Civil Engineer, Director of QCRETE Ready-Mix (India) Pvt Ltd
  • Dr Vijaya Bhaskaran Research Supervisor, International School of Management Excellence, Research Centre Affiliated to University of Mysore
  • Dr Ram Kumar Nata Rajan Inventor Holding Several Patents worked in Concrete & Many Other Construction Industry Solutions, Principal Scientist, Amazecrete Private Limited
Keywords: Ready-Mix Concrete, Profits, Quality, Durability, Additive


A new revolutionary patented additive for concrete was used in series of trials to check for its suitability to Ready-mix Concrete industry. Commercial production of Concrete was also taken up to check the fresh and hardened properties of additive incorporated concrete. The study showed that additive (commercially known as ICRETE) showed impressive results in concretes as it demonstrated comparable strengths even at reduced Cement contents. In addition the striking feature of the product is to improve the profits forReady-mix Concrete producer, without affecting the quality & durability.

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