Adoption of Emerging Technologies by Major Enterprise Data Storage Organizations - Factors, Strategies, and Benefits

  • Kirananshu Chakraborty ISME, Mysore University
  • Dr Shampa Nandi Professor in Marketing and Quantitative Techniques, HOD PGDM, ISME
Keywords: Enterprise Data Storage, Adoption, Strategies, Emerging Technology, TAD


Modern problems require modern solutions. The global Enterprise Data Storage organizations are constantly innovating, redefining, and re-engineering their strategies to sustain, survive and succeed. The key to success lies in consistent performance. This study is aimed to understand the influencing factors to tackle the technological challenges leading to the adoption of emerging technologies to remain viable in the market for continuous customer success. The study is primarily focused on 5-6 organizations constantly featured as “Leaders” in Gartner Magic Quadrant for Primary Storage Arrays in 3-5 years. A conceptual framework will be constructed to establish and ascertain the relationship between the Technology Adoption Drivers (TAD), Technology Variables (TV), and Resultant Variables (RV) to indicate the impacts of strategic adoption of emerging technologies.

Abstract views: 471 times
PDF downloads: 6 times