Explanatory and Descriptive Study Using Digital Marketing and Artificial Intelligence

  • Dr Vignesh Ramamoorthy .H Assistant Professor, Department of ICT and Cognitive Systems, Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
  • Manoj .K Assistant Professor, Department of Industry Integrated Commerce, Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
Keywords: Analytical, Digital, Domains, Explanatory, Intelligence


Traditionally Digital Marketers were hesitant to use AI in digital marketing, but with the advancement of AI and its outcomes, AI has proven that it can and will bring dynamic changes to the marketing industry, dispelling much of the uncertainty.Digital Marketing Plan can improve from AI. AI is not around to take over marketers’ and advertising’ employment; it’s here to help them achieve their full innovative and operational potential.The study examines consumer experiences in several business domains, demonstrating the significance of innovative technology and its effects on customer preferences and decisions. The study is supplemented by the use of qualitative analytical tools to understand the digital marketing process. Explanatory and descriptive studies are conducted on digital marketing technologies. With the support of prior research studies, the article explains artificial intelligence and its effects or importance in marketing and digital preferences with consumer experience.

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