A Study of Service Quality and Customer Expectation Towards Online Purchasing of Variety Products

  • A Rethesh Kumar PG Student, Department of Management Studies, Kongu Engineering College Perundurai, Erode District, Tamil Nadu, India https://orcid.org/0000-0003-2055-8768
Keywords: Online Shopping, Service Quality, Internet Use, Customer Satisfaction


The examination attempts to analyze consumer loyalty towards internet shopping. Web based shopping offers the best value, great items and totally simple shopping. The achievement of any e-tailor organization in India is dependent upon its ubiquity. Internet shopping has picked up significance in the cutting edge business climate. The advancement of web based shopping has opened the entryway of an opportunity to give an upper hand over firms. Internet shopping has filled in notoriety throughout the years mostly as individuals think that its reasonable for the solace of their home or work environment. In the past, the web keeps a valuable spot inside monetary exercises. Presently people show their advantage on the web.

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