Measuring Consumer Attitude and Buying Behaviour towards Organic Foods in Bengaluru City

  • D Ravindran Assistant Professor, School of Management Kristu Jayanti College, Bengaluru, Karnataka, India
  • K Janaki Priya Faculty, Alagappa Government Arts College Alagappa University, Karaikudi, Tamil Nadu, India
Keywords: Consumer Behaviour, Consumer Organic Food Motivations, Attitude Towards Organic Food, etc.

Abstract

The study has shown that consumer behaviour is very important in the market for organic food goods. To adapt to shifting urban consumer purchasing patterns for organic food goods, organic food marketers must be creative and dynamic. While most respondents who did not consume organic food thought that organic food items were made of natural ingredients, the majority of respondents who did believe that organic food products did not contain pesticides. The primary factor influencing someone’s decision to purchase an organic food item is their level of financial ability and the cost of the item. Additionally, it was discovered that psychological influences on perception, attitude, and purchase intention were highly influential on consumers of organic food. Both organic and nonorganic food customers had negligible faith in organic food products. Therefore, initiatives must be taken to foster customer confidence in organic food items in Bengaluru.

Published
2023-01-01
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