A Study on Crowdfunding as an Innovative way to Finance Startups

  • Atharv Vyas Kristu Jayanti College (Autonomous), Bengaluru, Karnataka, India
  • H Ramakanth Kristu Jayanti College, Autonomous , Bengaluru, Karnataka, India
  • Jaspreet Kaur Assistant Professor, Department of Management Kristu Jayanti College, Autonomous, Bengaluru, Karnataka, India https://orcid.org/0000-0003-1873-6369
Keywords: Crowdfunding, Finance, Startups, Entrepreneurs, Innovative


Crowdfunding is a budding concept that links entrepreneurs and investors. It helps raise funds for entrepreneurs for individual projects online with devoted sites. For the past few years, the crowdfunding industry has grown exponentially to raise billions of funds for individual art projects for start-ups. The crowdfunding model has the potential to increase the financial environment for small entrepreneurs to big business enterprises. This research article aims at providing insight into whatcrowdfunding is, its types, and how it is an innovative way to finance startups.

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