Attitude and Satisfaction of Packaged Drinking Water Brands: A Research with Special Reference to Krishnagiri District, Tamil Nadu

  • S. Karuppasamy Ph. D. Research Scholar, Research Department of Commerce, Morappur Kongu College of Arts and Science, Dharmapuri, Tamil Nadu, India https://orcid.org/0000-0002-2622-880X
  • V. Govindaraj Assistant Professor and Head, Research Department of Commerce, Morappur Kongu College of Arts and Science, Dharmapuri, Tamil Nadu, India
Keywords: Brand, Consumer Attitude, Consumer Behaviour, Consumer Satisfaction, Consumer Loyalty, Packaged Drinking Water

Abstract

The purpose of the present research was to identify and analyze of consumer attitude, satisfaction and behavior of packaged drinking water users in Krishnagiri District of Tamilnadu. This research solved consumer fears among the packaged drinking water needs. The research used convenient sampling method for collecting the primary data from various users of Krishnagiri district. And it is used interview schedule method and also used various statistical tools for analyzing and interpreting research such as Analysis of Variance test, multiple regression analysis, Chi-square test and structural equation model. It is tested for sampling reliability, pre-test and pilot study before collecting the primary data. There is no significant difference between the age group in years of packaged drinking water users with regard to factors of consumer attitude, since the P value is greater than 0.05. Hence the null hypothesis is accepted at 5% level with regard to factors of consumer attitude. The research work was purely original and not copied from any other articles, magazines, news papers or thesis.

Published
2024-01-01
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