The Effect of Company Social Obligation on Brand Popularity

  • Pavithasri G I MBA, School of Management Dwaraka Doss Goverdhan Doss Vaishnav College, Chennai, Tamil Nadu
  • Harish K I MBA, School of Management Dwaraka Doss Goverdhan Doss Vaishnav College, Chennai, Tamil Nadu
Keywords: Company Social Obligation, CSR, Emblem Recognition, Emblem Photograph, Client Notion, Stakeholder Engagement

Abstract

Company Social Duty (CSR) has become a pivotal approach for corporations aiming to beautify their emblem reputation amidst growing societal expectations. This paper investigates the profound effect of CSR projects on brand popularity in diverse industries. Using a mixture of qualitative and quantitative research techniques, it examines how CSR practices affect consumer perceptions, emblem loyalty, and corporate credibility. Drawing upon theoretical frameworks and empirical evidence, the observer delves into the mechanisms via which CSR sports shape logo photos and popularity. Moreover, it explores the position of authenticity and transparency in fostering tremendous stakeholder attitudes in the direction of CSR-driven brands. Via a complete analysis of case studies and industry examples, this study elucidates the complexities and nuances of the connection between CSR and emblem reputation. The findings provide treasured insights for corporations seeking to leverage CSR as a strategic device for enhancing brand fairness and fostering long-term sustainable growth.

Published
2024-03-22
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How to Cite
G, P., & K, H. (2024). The Effect of Company Social Obligation on Brand Popularity. Shanlax International Journal of Management, 11(S1-Mar), 1-7. https://doi.org/10.34293/management.v11iS1-Mar.7989