Vol 11 No S1-Mar (2024): ET - Edge Tech Horizon: Transforming IT, Business and Beyond (Hybrid Mode)

Published: 2024-03-22

Articles

The Effect of Company Social Obligation on Brand Popularity

Pavithasri G, Harish K

1-7
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Article Views: 273 times
PDF Downloads: 132 times
Impact of Artificial Intelligence in Education

Shribala V, Jhaneswaran S

8-11
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Article Views: 1049 times
PDF Downloads: 419 times
The Assessment of Investment Habits Among College Students

Selvakumaran N, Abishek A, Eshwar Upadhay M

12-19
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Article Views: 523 times
PDF Downloads: 353 times
Exploring the Role of Technology in Enhancing Organisational Productivity

Kamali Sree RK, Subashini MK

20-26
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Article Views: 464 times
PDF Downloads: 170 times
AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising

Pooja R, Aarthi R

27-33
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Article Views: 514 times
PDF Downloads: 281 times
The Role that Movies Play in Shaping Both Individual Daily Routines and Societal Norms

Prabakaran P, Sudharsan R

34-38
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Article Views: 719 times
PDF Downloads: 619 times
Exploring the Effectiveness of Leadership Styles in Organizational Change Management

Keerthana S, Jayasri V

39-44
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Article Views: 804 times
PDF Downloads: 346 times
Threat Posed by Artificial Intelligence to Humanity in Future

S Sai Naaresh, Krishanu G Aadityan

45-55
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Article Views: 531 times
PDF Downloads: 183 times
A Study on Factors Influencing Buying Preference of Consumers Towards Fast Moving Consumer Goods

Dinesh Kumar M, Praven Kumar KK

56-62
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Article Views: 491 times
PDF Downloads: 203 times
Investigating the Impact of Globalisation on Business Strategy

Apsara G, Vishnupriya V

63-68
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Article Views: 509 times
PDF Downloads: 254 times
Impact of Influencer Marketing on Consumer Purchasing Behavior

MN Prasanth, S Shanmuga Priyan

69-78
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Article Views: 882 times
PDF Downloads: 304 times
Navigating Choices: Study on Consumer Preferences in Selecting Payment Methods

Pulkit Garg, Jeeva SM

79-88
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Article Views: 458 times
PDF Downloads: 334 times
Assessing the Impact of Strategic Alliances on Firm Performance

Nandigam Praveena, Nisha Balajee

89-94
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Article Views: 468 times
PDF Downloads: 250 times
Exploring the Influence of Organizational Politics on Employee Motivation and Management

Nandhini P, Praseetha K

95-99
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Article Views: 387 times
PDF Downloads: 184 times
The Role of Innovation in Driving Sustainable Business Practices

Kavi Priya S, Divya S

100-109
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Article Views: 505 times
PDF Downloads: 184 times
Impact of Workplace Diversity

Tarun R Shah, Arihant Dughar

110-115
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Article Views: 905 times
PDF Downloads: 300 times
Analyzing the Impact of Digital Marketing on Consumer Behavior

Anusha Shree A, Jaya Shree P

116-120
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Article Views: 455 times
PDF Downloads: 334 times
The Role of Trust in Effective Leadership

Vijayalakshmi R, Ananya R

121-127
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Article Views: 579 times
PDF Downloads: 209 times
The Study on Usage of Banking Technology among Youth

Adithya V, Kesavan M

128-133
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Article Views: 409 times
PDF Downloads: 251 times
Impact of Social Media on Consumer Buying Behavior

Dhinesh D, Mohammed Ashraf T

134-138
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Article Views: 602 times
PDF Downloads: 299 times
Exploring the Challenges and Opportunities of Implementing Flexible Work Arrangements

Darshana A, Tamilmaran R

139-144
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Article Views: 417 times
PDF Downloads: 267 times
Impact on Consumer Financing Facilities on Online Shopping

Pragadheeshwaran S, Darsan R

145-150
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Article Views: 422 times
PDF Downloads: 175 times
Consumer Preference towards Organised Retail Stores

Prashanthi V, Valliyammaai PA

151-156
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Article Views: 369 times
PDF Downloads: 183 times
Assessing the Importance of Work-Life Balance Initiatives in Employee Satisfaction

Sandhiya S, Shivane .

157-161
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Article Views: 539 times
PDF Downloads: 1144 times
Effective Human Resource Management As Tool For Organizational Success

Gokul K, Sarath .

162-168
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Article Views: 487 times
PDF Downloads: 163 times
Impact of Technological Advancements in the Decisions of Human Resource Department

Sethuraman U, Yeshwanth MJ

169-175
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Article Views: 395 times
PDF Downloads: 129 times
The Impact of Excel Spreadsheet Design on Financial Decision Making

Sunil Kumar S, Guru Prasath S

176-184
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Article Views: 506 times
PDF Downloads: 348 times
Navigating Choices: A Study on Consumer Perception on Brands and their Marketing During Indian Premier League (IPL)

Kethampatti Kesavan Anaikomagan

185-193
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Article Views: 360 times
PDF Downloads: 418 times
A Study of Employee Satisfaction at Workplace

Muskan Lalwani

194-200
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Article Views: 641 times
PDF Downloads: 204 times
The Ethical Implications of Finfluencers Promoting Financial Products to their Followers

Roshan Vivek

201-207
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Article Views: 581 times
PDF Downloads: 357 times
Impact of Financial Technology on Traditional Banking

Harshini A Davey

208-216
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Article Views: 623 times
PDF Downloads: 253 times
India: Ability, Knowledge, and Application of Digital Banking to Achieve Financial Inclusion

Anusha TNS

217-222
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Article Views: 315 times
PDF Downloads: 140 times
Behavioral Finance: Understanding Investment Decisions Among Individual Investors

Nandhini K

223-228
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Article Views: 271 times
PDF Downloads: 171 times
A Study on the Effectiveness of Telemarketing in the Banking Industry

Rasool Basha H

229-238
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Article Views: 349 times
PDF Downloads: 198 times
Analyzing the Relationship between Employee Motivation and Job Satisfaction

Vyas Sharma K, Vigneshwar R

239-242
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Article Views: 880 times
PDF Downloads: 441 times
A Study on Consumer Perception Towards Green Marketing with Reference to Pondicherry

Balananthini B

243-252
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Article Views: 355 times
PDF Downloads: 179 times