Vol 11 No S1-Mar (2024): ET - Edge Tech Horizon: Transforming IT, Business and Beyond (Hybrid Mode)

Articles

• The Effect of Company Social Obligation on Brand Popularity

  Pavithasri G, Harish K

  1-7

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• Impact of Artificial Intelligence in Education

  Shribala V, Jhaneswaran S

  8-11

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• The Assessment of Investment Habits Among College Students

  Selvakumaran N, Abishek A, Eshwar Upadhay M

  12-19

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• Exploring the Role of Technology in Enhancing Organisational Productivity

  Kamali Sree RK, Subashini MK

  20-26

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• AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising

  Pooja R, Aarthi R

  27-33

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• The Role that Movies Play in Shaping Both Individual Daily Routines and Societal Norms

  Prabakaran P, Sudharsan R

  34-38

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• Exploring the Effectiveness of Leadership Styles in Organizational Change Management

  Keerthana S, Jayasri V

  39-44

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• Threat Posed by Artificial Intelligence to Humanity in Future

  S Sai Naaresh, Krishanu G Aadityan

  45-55

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• A Study on Factors Influencing Buying Preference of Consumers Towards Fast Moving Consumer Goods

  Dinesh Kumar M, Praven Kumar KK

  56-62

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• Investigating the Impact of Globalisation on Business Strategy

  Apsara G, Vishnupriya V

  63-68

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• Impact of Influencer Marketing on Consumer Purchasing Behavior

  MN Prasanth, S Shanmuga Priyan

  69-78

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• Navigating Choices: Study on Consumer Preferences in Selecting Payment Methods

  Pulkit Garg, Jeeva SM

  79-88

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• Assessing the Impact of Strategic Alliances on Firm Performance

  Nandigam Praveena, Nisha Balajee

  89-94

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• Exploring the Influence of Organizational Politics on Employee Motivation and Management

  Nandhini P, Praseetha K

  95-99

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• The Role of Innovation in Driving Sustainable Business Practices

  Kavi Priya S, Divya S

  100-109

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• Impact of Workplace Diversity

  Tarun R Shah, Arihant Dughar

  110-115

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• Analyzing the Impact of Digital Marketing on Consumer Behavior

  Anusha Shree A, Jaya Shree P

  116-120

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• The Role of Trust in Effective Leadership

  Vijayalakshmi R, Ananya R

  121-127

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• The Study on Usage of Banking Technology among Youth

  Adithya V, Kesavan M

  128-133

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• Impact of Social Media on Consumer Buying Behavior

  Dhinesh D, Mohammed Ashraf T

  134-138

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• Exploring the Challenges and Opportunities of Implementing Flexible Work Arrangements

  Darshana A, Tamilmaran R

  139-144

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• Impact on Consumer Financing Facilities on Online Shopping

  Pragadheeshwaran S, Darsan R

  145-150

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• Consumer Preference towards Organised Retail Stores

  Prashanthi V, Valliyammaai PA

  151-156

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• Assessing the Importance of Work-Life Balance Initiatives in Employee Satisfaction

  Sandhiya S, Shivane .

  157-161

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• Effective Human Resource Management As Tool For Organizational Success

  Gokul K, Sarath .

  162-168

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• Impact of Technological Advancements in the Decisions of Human Resource Department

  Sethuraman U, Yeshwanth MJ

  169-175

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• The Impact of Excel Spreadsheet Design on Financial Decision Making

  Sunil Kumar S, Guru Prasath S

  176-184

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• Navigating Choices: A Study on Consumer Perception on Brands and their Marketing During Indian Premier League (IPL)

  Kethampatti Kesavan Anaikomagan

  185-193

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• A Study of Employee Satisfaction at Workplace

  Muskan Lalwani

  194-200

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• The Ethical Implications of Finfluencers Promoting Financial Products to their Followers

  Roshan Vivek

  201-207

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• Impact of Financial Technology on Traditional Banking

  Harshini A Davey

  208-216

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• India: Ability, Knowledge, and Application of Digital Banking to Achieve Financial Inclusion

  Anusha TNS

  217-222

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• Behavioral Finance: Understanding Investment Decisions Among Individual Investors

  Nandhini K

  223-228

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• A Study on the Effectiveness of Telemarketing in the Banking Industry

  Rasool Basha H

  229-238

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• Analyzing the Relationship between Employee Motivation and Job Satisfaction

  Vyas Sharma K, Vigneshwar R

  239-242

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• A Study on Consumer Perception Towards Green Marketing with Reference to Pondicherry

  Balananthini B

  243-252

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