Articles

• The Effect of Company Social Obligation on Brand Popularity

  Pavithasri G, Harish K

  1-7

  • PDF

  Abstract views: 63, PDF downloads: 23
• Impact of Artificial Intelligence in Education

  Shribala V, Jhaneswaran S

  8-11

  • PDF

  Abstract views: 251, PDF downloads: 113
• The Assessment of Investment Habits Among College Students

  Selvakumaran N, Abishek A, Eshwar Upadhay M

  12-19

  • PDF

  Abstract views: 75, PDF downloads: 95
• Exploring the Role of Technology in Enhancing Organisational Productivity

  Kamali Sree RK, Subashini MK

  20-26

  • PDF

  Abstract views: 80, PDF downloads: 40
• AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising

  Pooja R, Aarthi R

  27-33

  • PDF

  Abstract views: 92, PDF downloads: 61
• The Role that Movies Play in Shaping Both Individual Daily Routines and Societal Norms

  Prabakaran P, Sudharsan R

  34-38

  • PDF

  Abstract views: 114, PDF downloads: 83
• Exploring the Effectiveness of Leadership Styles in Organizational Change Management

  Keerthana S, Jayasri V

  39-44

  • PDF

  Abstract views: 156, PDF downloads: 80
• Threat Posed by Artificial Intelligence to Humanity in Future

  S Sai Naaresh, Krishanu G Aadityan

  45-55

  • PDF

  Abstract views: 84, PDF downloads: 47
• A Study on Factors Influencing Buying Preference of Consumers Towards Fast Moving Consumer Goods

  Dinesh Kumar M, Praven Kumar KK

  56-62

  • PDF

  Abstract views: 97, PDF downloads: 59
• Investigating the Impact of Globalisation on Business Strategy

  Apsara G, Vishnupriya V

  63-68

  • PDF

  Abstract views: 86, PDF downloads: 50
• Impact of Influencer Marketing on Consumer Purchasing Behavior

  MN Prasanth, S Shanmuga Priyan

  69-78

  • PDF

  Abstract views: 171, PDF downloads: 72
• Navigating Choices: Study on Consumer Preferences in Selecting Payment Methods

  Pulkit Garg, Jeeva SM

  79-88

  • PDF

  Abstract views: 62, PDF downloads: 54
• Assessing the Impact of Strategic Alliances on Firm Performance

  Nandigam Praveena, Nisha Balajee

  89-94

  • PDF

  Abstract views: 86, PDF downloads: 37
• Exploring the Influence of Organizational Politics on Employee Motivation and Management

  Nandhini P, Praseetha K

  95-99

  • PDF

  Abstract views: 66, PDF downloads: 39
• The Role of Innovation in Driving Sustainable Business Practices

  Kavi Priya S, Divya S

  100-109

  • PDF

  Abstract views: 93, PDF downloads: 46
• Impact of Workplace Diversity

  Tarun R Shah, Arihant Dughar

  110-115

  • PDF

  Abstract views: 153, PDF downloads: 53
• Analyzing the Impact of Digital Marketing on Consumer Behavior

  Anusha Shree A, Jaya Shree P

  116-120

  • PDF

  Abstract views: 106, PDF downloads: 123
• The Role of Trust in Effective Leadership

  Vijayalakshmi R, Ananya R

  121-127

  • PDF

  Abstract views: 87, PDF downloads: 41
• The Study on Usage of Banking Technology among Youth

  Adithya V, Kesavan M

  128-133

  • PDF

  Abstract views: 88, PDF downloads: 50
• Impact of Social Media on Consumer Buying Behavior

  Dhinesh D, Mohammed Ashraf T

  134-138

  • PDF

  Abstract views: 73, PDF downloads: 80
• Exploring the Challenges and Opportunities of Implementing Flexible Work Arrangements

  Darshana A, Tamilmaran R

  139-144

  • PDF

  Abstract views: 89, PDF downloads: 70
• Impact on Consumer Financing Facilities on Online Shopping

  Pragadheeshwaran S, Darsan R

  145-150

  • PDF

  Abstract views: 74, PDF downloads: 49
• Consumer Preference towards Organised Retail Stores

  Prashanthi V, Valliyammaai PA

  151-156

  • PDF

  Abstract views: 80, PDF downloads: 36
• Assessing the Importance of Work-Life Balance Initiatives in Employee Satisfaction

  Sandhiya S, Shivane .

  157-161

  • PDF

  Abstract views: 101, PDF downloads: 63
• Effective Human Resource Management As Tool For Organizational Success

  Gokul K, Sarath .

  162-168

  • PDF

  Abstract views: 62, PDF downloads: 26
• Impact of Technological Advancements in the Decisions of Human Resource Department

  Sethuraman U, Yeshwanth MJ

  169-175

  • PDF

  Abstract views: 54, PDF downloads: 23
• The Impact of Excel Spreadsheet Design on Financial Decision Making

  Sunil Kumar S, Guru Prasath S

  176-184

  • PDF

  Abstract views: 107, PDF downloads: 72
• Navigating Choices: A Study on Consumer Perception on Brands and their Marketing During Indian Premier League (IPL)

  Kethampatti Kesavan Anaikomagan

  185-193

  • PDF

  Abstract views: 53, PDF downloads: 64
• A Study of Employee Satisfaction at Workplace

  Muskan Lalwani

  194-200

  • PDF

  Abstract views: 95, PDF downloads: 39
• The Ethical Implications of Finfluencers Promoting Financial Products to their Followers

  Roshan Vivek

  201-207

  • PDF

  Abstract views: 100, PDF downloads: 53
• Impact of Financial Technology on Traditional Banking

  Harshini A Davey

  208-216

  • PDF

  Abstract views: 98, PDF downloads: 67
• India: Ability, Knowledge, and Application of Digital Banking to Achieve Financial Inclusion

  Anusha TNS

  217-222

  • PDF

  Abstract views: 53, PDF downloads: 20
• Behavioral Finance: Understanding Investment Decisions Among Individual Investors

  Nandhini K

  223-228

  • PDF

  Abstract views: 60, PDF downloads: 32
• A Study on the Effectiveness of Telemarketing in the Banking Industry

  Rasool Basha H

  229-238

  • PDF

  Abstract views: 58, PDF downloads: 27
• Analyzing the Relationship between Employee Motivation and Job Satisfaction

  Vyas Sharma K, Vigneshwar R

  239-242

  • PDF

  Abstract views: 160, PDF downloads: 111
• A Study on Consumer Perception Towards Green Marketing with Reference to Pondicherry

  Balananthini B

  243-252

  • PDF

  Abstract views: 64, PDF downloads: 45