Vol 11 No S1-Mar (2024): ET - Edge Tech Horizon: Transforming IT, Business and Beyond (Hybrid Mode)

Published: 2024-03-22

Articles

The Effect of Company Social Obligation on Brand Popularity

Pavithasri G, Harish K

1-7
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Article Views: 185 times
PDF Downloads: 66 times
Impact of Artificial Intelligence in Education

Shribala V, Jhaneswaran S

8-11
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Article Views: 865 times
PDF Downloads: 305 times
The Assessment of Investment Habits Among College Students

Selvakumaran N, Abishek A, Eshwar Upadhay M

12-19
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Article Views: 406 times
PDF Downloads: 253 times
Exploring the Role of Technology in Enhancing Organisational Productivity

Kamali Sree RK, Subashini MK

20-26
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Article Views: 349 times
PDF Downloads: 110 times
AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising

Pooja R, Aarthi R

27-33
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Article Views: 344 times
PDF Downloads: 191 times
The Role that Movies Play in Shaping Both Individual Daily Routines and Societal Norms

Prabakaran P, Sudharsan R

34-38
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Article Views: 533 times
PDF Downloads: 413 times
Exploring the Effectiveness of Leadership Styles in Organizational Change Management

Keerthana S, Jayasri V

39-44
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Article Views: 594 times
PDF Downloads: 231 times
Threat Posed by Artificial Intelligence to Humanity in Future

S Sai Naaresh, Krishanu G Aadityan

45-55
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Article Views: 372 times
PDF Downloads: 114 times
A Study on Factors Influencing Buying Preference of Consumers Towards Fast Moving Consumer Goods

Dinesh Kumar M, Praven Kumar KK

56-62
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Article Views: 357 times
PDF Downloads: 131 times
Investigating the Impact of Globalisation on Business Strategy

Apsara G, Vishnupriya V

63-68
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Article Views: 394 times
PDF Downloads: 156 times
Impact of Influencer Marketing on Consumer Purchasing Behavior

MN Prasanth, S Shanmuga Priyan

69-78
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Article Views: 709 times
PDF Downloads: 219 times
Navigating Choices: Study on Consumer Preferences in Selecting Payment Methods

Pulkit Garg, Jeeva SM

79-88
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Article Views: 341 times
PDF Downloads: 259 times
Assessing the Impact of Strategic Alliances on Firm Performance

Nandigam Praveena, Nisha Balajee

89-94
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Article Views: 340 times
PDF Downloads: 160 times
Exploring the Influence of Organizational Politics on Employee Motivation and Management

Nandhini P, Praseetha K

95-99
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Article Views: 271 times
PDF Downloads: 103 times
The Role of Innovation in Driving Sustainable Business Practices

Kavi Priya S, Divya S

100-109
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Article Views: 377 times
PDF Downloads: 111 times
Impact of Workplace Diversity

Tarun R Shah, Arihant Dughar

110-115
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Article Views: 674 times
PDF Downloads: 181 times
Analyzing the Impact of Digital Marketing on Consumer Behavior

Anusha Shree A, Jaya Shree P

116-120
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Article Views: 356 times
PDF Downloads: 259 times
The Role of Trust in Effective Leadership

Vijayalakshmi R, Ananya R

121-127
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Article Views: 336 times
PDF Downloads: 115 times
The Study on Usage of Banking Technology among Youth

Adithya V, Kesavan M

128-133
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Article Views: 305 times
PDF Downloads: 178 times
Impact of Social Media on Consumer Buying Behavior

Dhinesh D, Mohammed Ashraf T

134-138
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Article Views: 435 times
PDF Downloads: 218 times
Exploring the Challenges and Opportunities of Implementing Flexible Work Arrangements

Darshana A, Tamilmaran R

139-144
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Article Views: 305 times
PDF Downloads: 181 times
Impact on Consumer Financing Facilities on Online Shopping

Pragadheeshwaran S, Darsan R

145-150
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Article Views: 319 times
PDF Downloads: 110 times
Consumer Preference towards Organised Retail Stores

Prashanthi V, Valliyammaai PA

151-156
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Article Views: 273 times
PDF Downloads: 111 times
Assessing the Importance of Work-Life Balance Initiatives in Employee Satisfaction

Sandhiya S, Shivane .

157-161
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Article Views: 401 times
PDF Downloads: 135 times
Effective Human Resource Management As Tool For Organizational Success

Gokul K, Sarath .

162-168
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Article Views: 323 times
PDF Downloads: 105 times
Impact of Technological Advancements in the Decisions of Human Resource Department

Sethuraman U, Yeshwanth MJ

169-175
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Article Views: 282 times
PDF Downloads: 73 times
The Impact of Excel Spreadsheet Design on Financial Decision Making

Sunil Kumar S, Guru Prasath S

176-184
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Article Views: 354 times
PDF Downloads: 222 times
Navigating Choices: A Study on Consumer Perception on Brands and their Marketing During Indian Premier League (IPL)

Kethampatti Kesavan Anaikomagan

185-193
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Article Views: 265 times
PDF Downloads: 251 times
A Study of Employee Satisfaction at Workplace

Muskan Lalwani

194-200
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Article Views: 491 times
PDF Downloads: 118 times
The Ethical Implications of Finfluencers Promoting Financial Products to their Followers

Roshan Vivek

201-207
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Article Views: 429 times
PDF Downloads: 257 times
Impact of Financial Technology on Traditional Banking

Harshini A Davey

208-216
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Article Views: 430 times
PDF Downloads: 175 times
India: Ability, Knowledge, and Application of Digital Banking to Achieve Financial Inclusion

Anusha TNS

217-222
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Article Views: 223 times
PDF Downloads: 78 times
Behavioral Finance: Understanding Investment Decisions Among Individual Investors

Nandhini K

223-228
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Article Views: 171 times
PDF Downloads: 92 times
A Study on the Effectiveness of Telemarketing in the Banking Industry

Rasool Basha H

229-238
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Article Views: 260 times
PDF Downloads: 101 times
Analyzing the Relationship between Employee Motivation and Job Satisfaction

Vyas Sharma K, Vigneshwar R

239-242
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Article Views: 648 times
PDF Downloads: 289 times
A Study on Consumer Perception Towards Green Marketing with Reference to Pondicherry

Balananthini B

243-252
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Article Views: 258 times
PDF Downloads: 115 times