Investigating the Impact of Globalisation on Business Strategy

Abstract

This research explores how globalization’s interconnectedness transforms business strategy. Technological advancements dismantle barriers, forcing companies to adapt in a competitive global environment. The study examines both the positive (economic growth) and negative (income inequality) impacts of globalization on businesses and societies. Case studies highlight the need for strategic adaptability and a nuanced understanding of diverse markets to thrive. It concludes by emphasizing the importance of balancing global integration with local responsiveness for sustainable success.