A Study on Factors Influencing Buying Preference of Consumers Towards Fast Moving Consumer Goods

Abstract

Fast-Moving Consumer Goods (FMCGs) occupy a central role in our daily lives, demanding a deep understanding of consumer preferences for success in this dynamic market. This research delves into the intricate web of factors influencing consumer buying behaviour for FMCGs. It goes beyond the traditional marketing mix (price, product, promotion, place) by examining the interplay between psychological and physiological needs that shape purchase decisions. Additionally, the research investigates the influence of demographic factors like income and cultural background on consumer preferences. The goal of this multifaceted strategy is to offer a thorough grasp of the intricate decision-making process for FMCGs. The research’s conclusions will be very helpful to FMCG companies as they create focused strategies and persuasive advertising campaigns that appeal to their target market.