Navigating Choices: Study on Consumer Preferences in Selecting Payment Methods

Abstract

This research delves into the intricate realm of consumer preferences regarding payment methods, casting a spotlight on the dynamic landscape of financial transactions in the contemporary era. With the proliferation of digital payment options, discerning the factors that sway consumers’ choices has become imperative for businesses, financial institutions, and policymakers alike. Employing a robust methodology that is based on comprehensive survey data this study seeks to unearth
the pivotal determinants steering consumer preferences in the selection of payment methods. This research contributes to the ongoing dialogue on consumer-centric financial solutions, acting as a compass for businesses navigating the intricacies of the
digital payment landscape. As the financial ecosystem continues its transformation, this study serves as a beacon, illuminating the path towards the creation of more refined and responsive payment solutions that align with the diverse preferences of
modern consumers. The findings contribute valuable insights to the financial industry,
guiding the development of more consumer-centric payment solutions and fostering a deeper understanding of the factors shaping the future of payment preferences.