Behavioural Profiling of Rural Working Women in an Industrial Estate, Madurai

Abstract

Working women in rural areas are essential to the nation's sustained growth. The Ministry of Labor and Employment reports that while the number of women in the workforce is good at the national level, it is still low globally. Despite these obstacles, rural working women encounter stress, anxiety, and depression due to a lack of employment possibilities, gender inequality, safety concerns, and mental and physical health issues. The methodical process of identifying the reasons behind women's particular reactions is called behavioral profiling. In order to promote teamwork, increase employee performance, and involve people in change management, organizations can use human resource activities such as training, performance reviews, and career development opportunities. Therefore, a study is carried out to investigate the behavior profiling (emotional, cognitive, and motivational components) of rural working women in a South Indian industrial estate. The study follows descriptive research designs and has employed an interview schedule to collect data from 41 employees working in three industries. This study reveals that 68.3% of employees prefer non-monetary benefits. Garrett ranking reveals that problem-solving skills, emotional stability and adaptability are found high among these working women. There is a difference between the rural working women preferring the type of benefit with their emotional state (p = 0.022). There is a moderate positive correlation between emotion and motivation (r = 0.438), cognition and motivation (r = 0.433) at 0.05 level. Researchers had planned a way forward by conducting an intervention through exercises and discussion. Researchers helped employees to set goals and shared strategies to handle stress in day to day life