A Study on Customer Perception towards Online Shopping in Vellore District

  • Y C Mohan Research scholar, Department of Management Studies, Madurai Kamaraj University, Madurai
  • J Vijayadurai Associate Professor, Department of Management Studies, Madurai Kamaraj University, Madurai
Keywords: Instant Review, Product Attributes, Relevant Information, Trustworthiness and Shopping Intention

Abstract

Now a days marketing and distribution of goods and service are carried with the help of technology i.e. internet. Online shopping is the most preferable means of buying goods and service because of its convenience, availability of distinct brands. Technology provides end user to compare the attributes of different brands at ease. Sentimental analysis is feasible only in online shopping. Hence it is imperative to understand the perception of customer towards online shopping. The conceptual frame work for the study was arrived at after incorporating major construct previously identified in the literature. This paper makes an attempt to explore the factors influencing perception of internet user towards online shopping. Four factors which measures perception are identified i.e., Instant Review, Product Attributes, Relevant Information , Trustworthiness and their influence on Shopping Intention were analyzed using SPSS Software

Published
2016-10-26
Statistics
Abstract views: 451 times
PDF downloads: 0 times
Issue
Vol 4 No 2 (2016)
Section
Article
Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.