A Study on Consumer Psychology towards Homeopathy Medicines

  • N Mohanraj Formerly Principal of Arumugam Pillai Seethai Ammal College, Tiruppattur, Sivagangai District
  • S Amutha Research Scholar, Bharathiar University, Coimbatore
Keywords: psychology, treatment, homeopathic, Unreliable, Unethical, Social Factors

Abstract

Consumer psychology is a specialty area that studies the thoughts, beliefs, feelings and perceptions influence how people buy a medicines. The pharmaceutical sector is one of the largest sectors in India after agriculture. India has the most unorganized pharmaceutical market in the world. The retail pharmaceutical industry in India is today amongst the fastest growing industries with several players entering the market. This sector was unorganized in the initial stage, now it is growing as high level of marketing. According to consumer, buying a medicine in the pharmacy is a simple. Behind the scenes though, psychology is used a lot to define what products to buy.

Published
2015-10-26
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Issue
Vol 3 No 2 (2015)
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Article
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