Vol 3 No 2 (2015)

Article

• A Study on Brand Loyalty and it’s Effect on Buying Behavior in Pudukottai

  C S Edhayavarman, K Sundarambal

  1-7

  • PDF

  Article Views: 489 times
  PDF Downloads: 0 times
• HRM Practices Adopted by Hotels on Productivity of its Employees

  A Saleem, A Balakrishnan

  8-24

  • PDF

  Article Views: 435 times
  PDF Downloads: 0 times
• Antecedents of Entrepreneurial Performance in Erode District

  V Ramanujam, Mr Mohanraj

  25-41

  • PDF

  Article Views: 492 times
  PDF Downloads: 0 times
• Buying Behavior of Consumers of Homeopathy Drugs: An Analysis of Pattern and its Trends

  N Mohanraj, S Amutha

  42-46

  • PDF

  Article Views: 477 times
  PDF Downloads: 0 times
• Hotel Employees in Customer Satisfaction – A Study on Luxury Hotels in Bangalore

  D S Duke Thavamin, R Kannan

  47-56

  • PDF

  Article Views: 580 times
  PDF Downloads: 0 times
• A Study on Work-Life Balance among Women Married College Teachers in Trichy District

  S Kalpana, S DhineshBabu

  57-69

  • PDF

  Article Views: 500 times
  PDF Downloads: 0 times
• Service Quality in Banking Sector in India – A Theoretical Framework

  R Krishnamani

  70-76

  • PDF

  Article Views: 429 times
  PDF Downloads: 0 times
• Customer Relationship Management of Logistics Company

  P Asokan

  77-81

  • PDF

  Article Views: 469 times
  PDF Downloads: 0 times
• Impact of Retail Marketing in Buying Behaviour of Households

  R Menaka, Sudeep B Chandramana

  82-91

  • PDF

  Article Views: 563 times
  PDF Downloads: 0 times
• A Comparative Study on Orange Flavoured Soft Drinks with Special Reference to Mirinda, Fanta and Torino in Ramanathapuram District

  M Abbas Malik

  92-106

  • PDF

  Article Views: 690 times
  PDF Downloads: 0 times
• E-Banking Trends in India: Evolution, Challenges and Opportunities

  N Mari Anand

  107-117

  • PDF

  Article Views: 572 times
  PDF Downloads: 0 times
• A Study on Attitude Of Customers towards Core-Banking Services in Mumbai City (With Special Reference to Bhandup Area)

  S Rajendran, L Radhakrishnan

  118-125

  • PDF

  Article Views: 390 times
  PDF Downloads: 0 times
• Financial Management Practices at Selected Textile Units

  R Kannan, B Anbazhagan

  126-131

  • PDF

  Article Views: 389 times
  PDF Downloads: 0 times