Buying Behavior of Consumers of Homeopathy Drugs: An Analysis of Pattern and its Trends

Abstract

The study brings out consumers of homeopathy medicine awareness among the people. The main objectives of this study is to know the respondents inclination and major influencing factor for buying behavior of homeopathy drugs, to identify the level of knowledge about medicines. The research design used in this study is descriptive research design. Data was collected from 100 sample respondents. Data was collected by survey method through structured questionnaire with five point rating scale. Secondary data were collected from the available literature sources. For distribution ofquestionnaire to the respondents random sampling method was used and to collect the respondents opinion, survey was taken among the selected sample respondents. After collecting the data from the respondents, it was analysed using factor analysis. The collected data includes awareness level of respondents about homeopathy medicine consumers. Determinants of an consumers and impact of advertisement on homeopathy medicines buying behavior.