A Study on Customer Satisfaction towards TVS Two-Wheeler in Madurai City

  • K R Srinivasan Assistant Professor & Head, Department of Economics Sourashtra College (A), Madurai, Tamil Nadu, India
  • P Ponraj Assistant Professor, Department of Commerce & Research Centre Sourashtra College (A), Madurai, Tamil Nadu, India
Keywords: Customer, Two-wheeler, Automobile, Occupation, Industry


TVS is one of India’s largest diversified industrial conglomerates, with its principal headquarters in Madurai and international offices in Chennai. TVS motor company is a multinational motorcycle company is the third-largest motorcycle company in India. In today’s competitive world, market research player, a vital role to aid the company in understanding the customer expectation from the company. Customer satisfaction is an important component of a company’s relationship with their customers it is effectively utilizing marketing and sales resources has been a top priority for many organizations. In this study, an attempt has been made to analyze the satisfaction level of the customer towards TVS two-wheeler in Madurai city; a sample of 45 respondents has been selected using a simple random sampling method questionnaire has been used to collect primary data from the respondents. SPSS software is used to analyze the data statistics.

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