A Study on Subscriber’s Satisfaction towards Jio Network with Special Reference to Tiruchirapalli City

Abstract

After the globalization of Indian’s economy in the year 1991, the telecommunication industry remained one of the most booming sectors among other major industries in India. In recent year’s dramatic and rapid changes are seen in the field of telecommunications. In the past few years in India, both foreign and domestic companies occupy the cellular market and offer a large number of services to the people. Consumers may be defined as “anyone engaged in evaluating, acquiring, using, or disposing of the services,” which he expects will satisfy his wants. A Marketing program cannot be made by ignoring consumer preferences. The Marketer may not be able to achieve their ultimate objectives ignoring consumer preferences. Knowing more and more about the consumers, helps the producer to produce the products in such a trendy manner, and also to give satisfaction to them.

The main aim of this paper is to study on the Subscriber’s Satisfaction towards Jio Network with Special Reference to Tiruchirapalli City.

A descriptive study was made on the primary data, which is collected from one hundred and twenty-five respondents based on judgmental sampling. Around one hundred and twenty-five respondents were given a questionnaire, and one hundred and three were found to be fully usable for analysis. The Questionnaire was used to collect primary data. Likert five-point scaling was given to customers for evaluating their Satisfaction towards Jio Network. IBM SPSS Statistic version 20.0 was used for the analysis, and the following tools were administered 1) Reliability Test 2) Factor Analysis and 3) Multiple Regression 4) Correlation. The reliability test was made, and the obtained coefficient alpha value (Cronbach’s alpha) was 0. 0.937, and hence the data is satisfactory reliability. Factor analysis was used to test whether all the factors we have chosen for the analysis are appropriate for the study, and Multiple Regression was used to find the percentage variation in the overall level of Subscriber’s Satisfaction towards Jio Network.

In correlation, we can asses how well the sample data correlates with the population proportions specified by the hypothesis.